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My Application of Blue Ocean Strategy to Jewelry: Fair Trade Jewelry

The most useful business book I have come across since Jim Collins’ “Good to Great” is “Blue Ocean Strategy”, by W. Chan Kim and Renée Mauborgne.

Blue Ocean strategy is about breaking through structures that primarily exist in how you perceive your company and the market.

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Resources: Gem and Mining People Going Fair Trade

Here are a few gem and mining sources which are working toward fair trade or already operating on that basis. There are many companies in the firstworld that are producing environmentally responsible gems, but I focus here

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IN PRACTICE: Manufacturers and Retailers Making A Difference

Here you will find links to people in the trade doing Outstanding Work in their field. To add your company, send us an email telling us what you are doing in your field to support Fair Trade, Fair Trade Jewelry, Socially Responsible Business and Eco-Friendly Manufacturing.

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Ten Ways For A Jeweler To Close The Sale For The Customer Wanting Peace Of Mind

Last week I had the largest sale in the history of our company: a three platinum rings wedding and engagement set. The customer, who found us on line, said he purchased from us specifically because of our “progressive eco-values.”

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What Do I Say?

What do I tell a friend who is passionately interested in social justice, civil rights and who purchased a large diamond in 1999. He has gone back to his jeweler who honestly said he did not know whether it was conflict or not.

Now, he does not feel good about having a ring which even indirectly contributed to the people who supported blood diamonds.

What would you tell him to do?

Turning Lead Bullets into Gold

“The death of one man is a tragedy. The death of millions is a statistic.” - Joseph Stalin

“We’ve dodged the bullet,” is the consensus opinion of the Jewelers Vigilance Committee, according to Frank Dallahan. “A job well done,” though, as the title of the opinion piece suggests, “The Gun Is Still Pointed at Us” by “arrogant” NGOs

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Get Peace of Mind with These 10 Questions for Your Jeweler

Would you knowingly wear a wedding ring or a pair of earrings created by mistreated labor or made with metal that was mined without regard to the environment?

Would you buy a diamond mined in Sierra Leon knowing that, according to the New York Times, even Kimberly Certified “conflict free” diamonds from there perpetuate cycles of poverty, hunger and suffering? Can you even trust

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Twelve Things Jewelry Companies Can Do To Be More Green

Some of these ideas are obvious and you are probably already doing them. However, there are a few things here that are will make you think and at the end of the article, I ask for your help to give me ideas. We manufacture and sell retail, so I have included ideas that apply to the office and to the shop.

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Ten Steps To Become A Fair Trade, Socially Responsible Jewelry Company

1. Review your decision making processes and set objectives based on end result first.

Write out what your company would need to look like in order to capture the market of people interested in these values and then commit to start

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Go Zero Carbon And Turn It To Your Advantage

How to make your environmentalism pay!

STEP 1: Figure it out:

Every time that you drive your car you contribute to global warming. The same is true for turning on a light—unless you are purchasing energy from alternative sources.
This article will help you off-set those carbon emissions. It is not that expensive to do this, and you will be helping to pay for some of the environmental cost incurred by your company.

Discovering our carbon imprint wasn’t as easy as we thought

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