My Application of Blue Ocean Strategy to Jewelry: Fair Trade Jewelry
The most useful business book I have come across since Jim Collins’ “Good to Great” is “Blue Ocean Strategy”, by W. Chan Kim and Renée Mauborgne.
Blue Ocean strategy is about breaking through structures that primarily exist in how you perceive your company and the market.
Tags: CSR, Ethical Initiatives, Fair Trade, Sustainability, Best Practices, Transparency, Jewelry Manufacturing, Ethics, Environment, Change Agents, Editorial by Marc Choyt
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