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FairJewelry.Org Exclusive: An Interview with Sharee Coffey, Marketing Consultant for Buyer’s International Group (BIG)


“This is NOT a jewelry issue. It’s a lifestyle issue. It’s a moral issue. It’s an ethical issue. It’s a humanitarian issue. It’s an environmental issue. It’s about the choices we are making with everything in our lives.”

Sharee Coffey of B.I.G.

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A FairJewely.Org Exclusive: An Interview with Lourens Maré, CEO of the Jewellery Council of South Africa.

Lourens discusses Vukani-Ubuntu, a Non-Profit Organization that trains people from rural townships into the commercial jewelry trade. Widely supported by government and private donors, this social entrepreneurial effort is one of the most concerted attempts to apply the fair trade principal of economic empowerment for the economically disadvantaged to the main stream jewelry world.

Lourenes Mare'
Lourens Mare’

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Four Questions That Separate Spin From Truth When Purchasing Ethical Jewelry

A few jewelry companies today differentiate themselves from the competition by branding themselves as producing green or fair trade jewelry. They’re taking advantage of a growing market that values socially responsible business practices.

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The Ethical Metalsmiths Story by Jennifer Horning

The Ethical Metal Smiths are a group of concerned jewelers interested in the fabrication of ethically sourced jewelry. They an excellent example of the “moral minority” in the jewelry industry interested in socially responsible business practices. Here’s an article by Jennifer Horning, its founder, which we took from the Policy Innovations website with her permission.

alchemists wedding ring
The Alchemist’s Wedding Band, by Ana M. Lopez.
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FAIRJEWELRY.ORG EXCLUSIVE: Eric Grossberg, CEO of Brilliant Earth

“We have customers all the time who tell us that they would not have purchased a diamond had they not found a company with our social mission” says Eric, a entrepreneur who started a non-profit to support initiatives in Sierra Leon.

Beth and Eric Grossman of Brilliant Earth
Beth and Eric Grossman of Brilliant Earth

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Fairjewelry.org Exclusive: John Kiess, *The Ethical Customer, Speaks*.

“When I hear ‘jewelry industry,’ I can’t help but think of its dark underside…the way it inflames ethnic conflict, flouts borders, fuels crime.” — John Kiess

After being dismissed for raising the issue of conflict diamonds by a local jeweler, John called me to get information about how he could purchase an ethical diamond from an ethical jeweler. After talking, I realized he is representative of our demographic. He agreed to this interview by email.

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Radical Transparency and Green, Ethical Sources in the Jewelry Industry Part 2: Who’s Doing it Right

In my last post, I discussed the notion of radical transparency as a means of examining the integrity level of two large players in the jewelry industry. Now, I want to give examples of companies that are already working within this model that provide a model of how all of us can differentiate ourselves from the rest of the industry in our Blue Ocean strategy by being transparent.

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